Is Digital Marketing Worth It?

Digital marketing is growing rapidly and many people are looking to take advantage of this trend to pursue a career in this field. Learn about the benefits & challenges of digital marketing.

Is Digital Marketing Worth It?

The digital marketing industry is growing rapidly, and many people are looking to take advantage of this trend to pursue a career in this field. Whether digital marketing is worth it or not depends on the individual company, but most small businesses that use successful methods find that it is the key to higher customer retention and higher returns. According to Web Strategies, the latest CMO survey showed that the average marketing spend is 9.8% of total revenue, although this may vary depending on the type of business. B2C companies should spend 15.6% of their revenues on marketing, while B2B companies should spend 8.6%.Digital marketing tactics work together to help brands deliver information to consumers looking for products or services like theirs.

Content Marketing Institute reports that 76% of B2C marketers and 88% of B2B marketers are currently using content marketing strategies such as blogging to attract their target market. It is essential that companies are visible during digital searches so they can attract customers and influence their purchasing decisions by providing valuable information. Search engine marketing (SEM) is often confused with search engine optimization (SEO), but the main difference is that SEM includes paid tactics. If you prefer a more structured academic environment, earning a bachelor's degree in marketing may be your best bet. Companies are taking control of data, making it even more difficult to attribute marketing efforts to a particular channel.

That's why Acadium students who have completed at least four apprenticeship programs are more likely to land a marketing job. In the past, developing and implementing marketing campaigns meant running ads on television and radio, and placing print ads in newspapers and magazines. However, with digital marketing, you have the flexibility to test and stop underperforming campaigns in real time.