A marketing agency will free up time to manage your business. A marketing agency will help you keep your payroll costs down. A marketing agency is an ideal option compared to hiring marketers for your company. With one agency, you have your entire workforce in your hands.
It allows you to scale as needed without spending time and money equipping them. The fact that an agency can start working on your campaign right away saves you precious time. You get a marketing strategy with the right resources and coordination, and your own team can do what they do best. Each team member will be an expert in their own field, so there should be fewer gaps in your marketing plan and opportunities should never be overlooked.
Which means there is a search engine marketer (SEM), a social media manager (SMM), an SEO (search engine optimist). But don't worry; these 9 tips will help you avoid an unprofitable relationship with a small business marketing agency. Agencies don't have any kind of experience about your product, even if they try to show that they want to learn as much as possible and help you market your business, juxtaposed with an in-house team that still sounds like the option of last resort. Typically, a digital marketing agency will have a variety of different ways to help scale their business and promote their products or services online.
Marketing agencies come prepared with everything you need to make your brand attractive to a modern audience. Consider the cost of hiring a marketing team yourself (designers, SEO experts, writers, web developers, marketing strategists) with the expense of salaries plus specialized software (marketers will need the tools to do their job) and training, not to mention a large enough office to house them. The result is an irregular sales and marketing strategy that is difficult to control and doesn't deliver measurable results. To check if the cost of a marketing agency is justified, examine their credentials, comments and, most importantly, the results they deliver.
I've recently had similar problems hiring marketing agencies for my businesses, to the point where I've been tempted to start by covering the problems I've experienced. However, in most small businesses, resources lean heavily toward operations, with a smaller portion devoted to finance and management, and very little time or resources invested in marketing. With dynamic videos and lifestyle content, Instagram is an ideal space for marketing campaigns, product launches and branding. If you can't afford someone to do your marketing for adequate compensation, then your business has a problem.
A good way to look at hiring a digital marketing agency is to consider how much you could spend on a “digital marketing expert” in a year, and then consider how much it might cost to hire an agency.