Explaining Digital Marketing to Clients: A Comprehensive Guide

Digital marketing is the promotion of brands through digital channels such as search engines, social media & email. Learn how digital agencies get their first 100 customers & how you can explain digital marketing effectively.

Explaining Digital Marketing to Clients: A Comprehensive Guide

Digital marketing is the promotion of brands to connect with potential customers through the Internet and other forms of digital communication. This includes email, social media, web-based advertising, text and multimedia messaging as a marketing channel. It is any form of marketing that involves electronic devices. Companies leverage digital channels such as search engines, social media, email, and other websites to connect with current and potential customers. To explain digital marketing to clients, it is important to understand the tactics used to get the first 100 customers.

These tactics are a combination of marketing and customer development. With each tactic, you must aim not only to get a new customer, but also to find ways to dig deeper into who they are and what they are interested in. You need to really know who those people are buying from you more than anything else, and then use that information to increase your ROI. One way to do this is by researching topics related to your product or service. For example, see this question where a Quora user asks, “What are some major pain points in the real estate market that could be solved with software?” There are more than 10 detailed answers to the question from real estate professionals and others with experience in the market.

If you were to try to create a product to solve Hadoop pain points, an answer like this would be invaluable. You can also use surveys to generate leads. If you already know what your ideal customer profile looks like, then all you need to generate more leads is to create a survey that qualifies your potential customers. For example, GoodBlogs used Qualaroo to increase registrations by 300 percent for one of its customers. Many startups have used sites like Betalist to quickly generate a list of early bird sign-ups. Take FrontApp, for example, a product that helps teams work more efficiently.

They used Betalist to generate 400 high-quality subscriptions in just a couple of days. Guest posting is another way to leverage other people's audience to create your own. It's a tried and true approach that has worked for many companies. For example, Buffer, a social media automation tool, used a guest blog strategy to get more than 100,000 customers in nine months. Another way to drive traffic and leads through search is by focusing on long-tail keywords. Instead of trying to position yourself for “SEO tools”, try to position yourself for something more specific, such as “the best SEO tools for B2B startups”.

If you consistently publish high-quality, long-tail content over time, you'll generate a significant amount of traffic. Cold emailing is one of the easiest ways to get your first customers. It's relatively easy to find the email addresses of your potential customers, and it's easy to reach a large volume of people relatively quickly. This is an example of a cold email template that made a B2B company have more than 16 new customers. Paid advertising campaigns can also be effective in acquiring customers. They observed an increase in the conversion rate of 400 per cent in certain geographical regions.

As an added benefit, your cost per lead was 10 percent lower than other marketing channels. They were also able to reduce their closing speed from 18 months to just six months, an increase of 300 percent. Keep in mind that strategies that will take you from zero to 100 customers are not the same strategies that will take you from 100 to 1000 customers. At first, you might spend a lot of your time sending cold emails, LinkedIn messages, or creating paid advertising campaigns. You may interact with your subscribers on an individual basis, asking questions and answering all emails. You might go to sites like Quora to search for long-tail keywords and write content around that to drive search traffic. Finally, prospects (also known as prospects) are people who are likely to become your customer.

A basic lead is just a person's name and an email address, but you should always strive to get rich leads where possible. From a general point of view, marketing is the practice of identifying and meeting the needs of customers. This is a particularly important task in the business context, as successful marketing efforts can generate incoming leads and attract a large customer case. The traditional marketing cycle involves an analysis of market orientation, product mix and business environment. Although marketing has deep roots in company history and culture, digital marketing is a relatively new practice. To get customers as a digital marketing agency, become your own customer first. You already have a process that works for your other customers.

Starting today, take the time out of your schedule to do the same for your own business. An effective digital marketing strategy must take into account the individual needs and objectives of the company in question. Start launching your digital marketing program by first determining your audience and then creating content tailored specifically for them. Find out how we've helped organizations from higher education to entertainment, nonprofits and Fortune 1000 brands. There are a variety of different ways to acquire your first 100 customers - all involving some way of doing things that don't scale.