Becoming a digital marketer can be a daunting task, but it doesn't have to be. Depending on your current experience, you may be able to gain the skills you need to become a digital marketer in as little as 12 weeks. However, mastering many of the techniques and skills, particularly the soft skills learned on the job, such as leadership and communication, can take years. In general, it may take you 3-5 months of continuous learning to have a basic understanding of digital marketing.
However, fully mastering the 7 different aspects of digital marketing will require 5-6 years of consistent practice and even then, the basic principles behind them could change. If you're looking for a more comprehensive approach to learning digital marketing, there are several courses available online. BrainStation's Digital Marketing bootcamp, for example, teaches all the must-have skills a digital marketer should know, including how to master branding, SEO and SEM, email campaigns, analytics and reporting, and much more. Coursera “specializations” are a series of combined courses to develop skills in a particular area, in this case, digital marketing. Udacity's digital marketing course takes three months to complete at a rate of 10 hours per week.
Springboard offers a comprehensive mentor-led, community-driven, and comprehensive digital marketing certification. No matter which route you choose to take when learning digital marketing, it's important to remember that becoming a successful digital marketer takes time and dedication. It's been close to 6 years since then, and I'm still on the digital marketing bandwagon making more money than anyone 25 years old I know. To be honest, it may take at least 3 months to learn & to become a digital marketer yourself as long as you are on the right track and the right orientation.