Knowing what time to post on Instagram Reels is an easy way to target your users when they’re the most active. Knowing what time to post on Instagram Reels is an easy way to target your users when they’re the most active. Learn how to promote your brand, reach new people and engage your audience with Instagram Reels, Instagram's favorite format. Instagram Reels are fun, short-form videos well-suited to share entertaining, educational, and inspiring content on the app.
Instagram Reels are full-screen vertical videos that can be up to 90 seconds long. They come with many unique editing tools and an extensive library of audio tracks (featuring everything from trending songs to snippets of other users’ viral content).
How do you use Instagram Reels?
After that, Instagram looks at information about the video itself and information about the content creator. Including 3-5 hashtags can be a great way to help the Instagram algorithm “understand your content and serve it to relevant audiences. They now feature a suite of editing tools and audio tracks as well as trending voice and sound snippets. One of the best ways to gain virality on Instagram Reels is by finding your niche and posting consistently.
Although Instagram has a huge audience that is loyal to its platform, many Gen Z users are used to going to TikTok for viral videos and general entertainment.