The brand has also reached out to those in the more “natural living” crowd through the same offbeat and irreverent humor, making TikTok a veritable treasure trove of potential new customers. While other social media platforms still perform well for most marketers, TikTok is proving to be an essential piece of any marketing strategy. Also, remember that this isn’t Instagram. If you’re looking for a place to start and have some money to invest, this is it TikTok’s site is full of success stories from brands that started advertising on TikTok, including Aerie, Little Caesars and Maybelline.
In a matter of months, Duolingo’s TikTok followers increased from just over 100,000 to well over 1 million.
What makes a successful TikTok?
Although TikTok videos are short (15 to 60 seconds), you still have the opportunity to create How To videos and tutorials. So, what can you do to enhance the chances of your videos appearing in the list of TikTok Trending Videos for your country? We have come up with 14 tips that will improve your odds of success. Even if you’re not one of those lucky brands that accidentally stumbles into TikTok fame, you can still build a successful presence on the platform. They trend over time, and users who leverage the latest ones find tremendous success in making their content go viral.
Once you find a format the resonates with your audience, you can keep replicating it to build on your success.