Digital Channels: Unlocking the Potential of Email, Social Media, and Video Chat

Discover how digital channels like email marketing & social media can help unlock potential & drive revenue for businesses.

There are several reasons why email is a channel that offers medium to high ROI for businesses, but its versatility is undeniable. It allows you to apply the latest trends in content marketing, such as personalization and automation, without hurting your marketing budget. Uber Email's Halloween marketing email also has the ability to support other marketing goals, which is why 73% and 63% of B2B marketers say that email is their main tool for generating leads and driving revenue, respectively. Social media marketing is an invaluable tool for businesses, as it has evolved from being a channel that people use to establish personal connections into something bigger and better than it was originally intended to be.

Nowadays, you can reach potential buyers by engaging them in a more personal and authentic way. As such, it's easier to direct your efforts toward organic social media marketing, as the platform was initially designed to encourage interactions rather than sell to your potential customers. You must invest time in cultivating relationships with your target market while trying to understand the needs and interests of your buyers. Ultimately, this can help you generate highly qualified leads on LinkedIn, Twitter or Facebook, which account for 80%, 13% and 7% of qualified B2B leads, respectively.

PPC results have also been found to get 150% more conversions than organic visitors. Clearly, paid search could represent a win-win situation for their digital marketing campaigns. Display ads allow you to use images, audio and video to better communicate your advertising message. They are displayed on websites, email platforms, social media, and many other digital channels that offer ad placements, usually in the form of a banner. You may be a traditional company wanting to change the brand, in this case, social media marketing should be a good starting point.

You can check the previous section of this post to define the perfect channels for your goals. You can send a quick note to a colleague or a mass email announcing upcoming updates, which helps keep track of the company's current conversations. However, when compared to other forms of digital communication, email has some setbacks. For example, while emails are delivered extremely quickly, that doesn't mean you get a response with the same speed. Unlike other communication channels, email works better for less urgent problems and queries.

In addition, the New York Times reported that the company hopes to one day replace email in the workplace. As unlikely as it may seem, it's this ambition to improve email that has made Slack and its competitors so popular. With a staggering 4.2 billion users worldwide, social media is here to stay, both for businesses and their customers. Customers love social media because it allows them to quickly connect with many people while keeping up with the latest trends and news. Companies love it because it allows them to demonstrate new products, engage with specific audiences and vastly improve customer relationships - just a few of the reasons why social media has become an essential communication channel.

To make sure you're getting the most out of social media as a marketing channel, you'll want to make sure you're really engaging your customers and not giving them updates that bore them to tears. This means that the content of your social networks has to be on point - it can't just be a flow of commercial messages or public relations campaigns. You can also consider offering live chat on social media to your followers. It will allow you to interact with your social media audience and your website customers from a single dashboard. The speed and convenience of live chat mean it has earned a 73% customer satisfaction rating. If you are interested in offering live chat for your customers, opt for customizable software that fits your needs.

Similarly, if you want to accept payments via live chat to increase your remote sales, you'll want to make sure that your live chat software includes card masking features. Whatever your industry is, be sure to serve your customers by following our web chat best practices - they'll help you become a live chat pro in no time! They provide much-needed support to live chat agents when live chat queues are busy and are also a great self-service support tool. For example, chatbots can provide their customers with simple answers to frequently asked questions when they have a quick query. If you don't understand a customer's query, the chatbot can automatically escalate the interaction to live chat - bringing you one step closer to delivering a seamless customer experience. If your live chat agents are offline they can continue offering their customers the answers they are looking for at the same time collecting data for further interactions. For example do you want to implement a chatbot on your website and application or do you also want to offer maximum customer convenience with a social media chatbot? To learn more about the significant impact video chat can have on your industry check out our comprehensive guide on how to deliver great customer service with video. This is because email is universally recognized as a channel that supports and advertises businesses - its main advantage being its ease of use. Place your business support email address on your site and customers will be in touch when they have a query. With the latest update from Talkative you can even activate email forms appearing in your live chat widget after a set amount of time - so while it can be useful using email if you have confidential messages for customers try not relying solely on this channel.