Digital marketing is no longer an option for businesses, it's a necessity. Gone are the days when a company could avoid having digital marketing in its marketing plan. The term digital marketing was first used in the 1990s, when the digital age took off, and companies are still hesitant to dive into the field of digital marketing 30 years later. Before we address the 5 most effective digital marketing channels for your business, let me demystify digital marketing a little and share its benefits.Digital marketing is a general term that covers all types of online marketing.
It consists of video marketing, email marketing, content marketing, social media marketing, SEO, PPC, display advertising and mobile marketing, among others. One of the most dominant digital marketing trends today and probably for the next 5 to 10 years is video marketing. Video marketing has been proven to not only build brand awareness, but it's also extremely effective at increasing your traffic and conversions.Content marketing encompasses many forms of content. Blogs, videos, social media posts, e-books, brochures, infographics, case studies, and templates are examples of popular content types on the web.
An effective content marketing strategy is to create content that your audience wants to see, with the goal of influencing their purchasing decisions in the future.When companies carry out lead generation and other marketing strategies, they collect contact information such as phone numbers and email addresses of leads, including permissions to send them updates and other information via email. Email marketing is one of the most effective digital marketing channels you can offer businesses and an ROI of up to 4,300%.Search engine optimization (SEO) is another powerful digital marketing channel that can help you reach your target audience. Almost everyone who uses the Internet is familiar and uses search engines to search for anything they want to know or are looking for. In fact, up to 93% of online experiences that happen to these people usually start with a search engine.
People use search engines to search for information about a brand, a product or a service, and up to 59% of search engine users each month find a local business that meets a particular need.SEO involves several activities such as keyword research, using both on-page and off-page optimization, creating linkable assets, building organic links and other related activities. Attracting new customers while maintaining the current customer base is vital for B2B companies. In the increasingly competitive business landscape, the industry Read More B2B customer acquisition is more complex than B2C as it involves multiple stakeholders in taking. Consequently it makes the process more challenging Read more.The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers.
This type of marketing involves the use of websites, mobile devices, social networks, search engines and other similar channels. Digital marketing became popular with the advent of the Internet in the 1990s.Display ads are like the Internet version of “old school advertising”. Similar to running an ad on the pages of a paper newspaper or magazine, choosing display ads as your digital marketing channel allows you to provide information about your products and services on websites other than your own. Display ads come in the form of banners, videos, interactive and rich media ads and can directly target your ideal demographic.Email marketing is a great way to promote your products and services, build relationships, inspire customer loyalty and get valuable feedback from your customers.
Some platforms even allow users to send messages directly to your company for inquiries and purchases so they are also great for generating more leads even more profitable when combined with mobile marketing.There's no shortage of statistics on video marketing from rising open rates to conversion rates which should convince you that it's a goldmine to explore. Smartphone users also spend 90% of their mobile time using apps and games making mobile apps a profitable marketing channel.Through social media marketing (SMM), digital marketers can reach highly specific leads through direct and person-to-person engagement. Companies get the most success with video by integrating it with SEO content marketing and broader social media campaigns.Other effective digital marketing channels to consider include display advertising and mobile marketing. The challenge of effectively capturing and using data highlights that digital marketing requires an approach to marketing based on a deep understanding of consumer behavior.Even if you use multiple digital channels to promote your business you should be able to offer a seamless experience for users where they can move from one channel or device to another without any difficulty.
LYFE Marketing also reported that content marketing can generate three times as many leads by 62 percent less than traditional advertising.As noted above advertising was traditionally carried out through print advertisements (newspapers and magazines) and broadcasting (television and radio). With that in mind you should design your website in a way that encourages users to stay on your site and make purchases so that your website is an essential digital marketing channel.