In the following list, we have compiled the 12 most requested digital marketing skills that will help you land the job of your dreams with ease. Although email has been around for quite some time and therefore may seem a little outdated, 81% of digital marketers still rely on this channel for customer acquisition and retention. And there are quite a few benefits it can offer. This is the absolute must-have skill of the 21st century.
It's no secret that various social media channels play an important role in the life of every modern consumer, so these channels have long since become powerful tools for business growth and promotion. According to statistics, 54% of consumers use various social media platforms to search for different products. That is, these users already intend to make a purchase. So, all that's left for you to do is get your brand out and make sure your potential customers notice it.
While this may not be very obvious, storytelling is another must-have skill for digital marketers. Today, when consumers are exposed to between 6,000 and 10,000 ads every day, heartless and faceless advertising slogans are no longer effective. Instead, potential customers crave stories and, as a marketer, you have to offer them. In terms of advertising, stories are used to inform, entertain and convey a message.
If used correctly, stories can strengthen your CTA, attract more attention, and foster a better connection with customers. In addition, they can also increase ROI. According to statistics, 55% of consumers will be more likely to make a future purchase from a brand whose story they love, another 15% will make the purchase immediately, and 44% more will also share the story. Marketers have also improved their skills around e-commerce, which has increased by 6.9% over the past year, and 13.3% of marketers now have this skill.
You also need to be able to talk intelligently about the trickier aspects of mobile marketing, such as SMS and responsive design. Marketers are rapidly improving their skills in social media, e-commerce and data analysis as they seek to respond to consumer change online. One thing that every marketer should keep in mind is that the modern market (regardless of its niche) is extremely competitive today. If you can learn to improve your social media skills, you'll improve your content marketing skills.
With just a laptop and an internet connection, there's really no limit to what you can achieve and how much money you can earn with digital marketing. The executive functions of digital accounts, which are usually within agencies, fell by 12.4%, perhaps reflecting the fact that brands are incorporating this function internally. Finally, there are basic business skills you'll need to implement and inform about your digital marketing. At the same time, however, executive-level roles in marketing, digital and SEO saw the biggest decline last year.
And once you understand the basics of social media marketing, you need to understand how to take advantage of paid social media marketing. The Marketing School is launching Mentoring Gen Z, which aims to connect young people with marketing leaders from brands such as Boots and Direct Line in a bid to avoid the “time bomb” of youth unemployment. Digital and data skills in general have increased considerably since the start of the pandemic, with eight of the 10 most in-demand skills related to increased marketing experience. Similarly, there has been a 36% increase in people claiming to be marketing consultants, which could once again reflect the difficult loss of jobs and the market.
Consumers are more receptive to sustainability initiatives when they are closely linked to a brand's purpose, say PepsiCo senior sellers. .