In the modern world, digital marketing is an essential skill for any business. With the rise of technology, it's no surprise that digital marketing skills are in high demand. In this article, we'll explore the twelve most sought-after digital marketing skills that will help you land the job of your dreams. Email is a classic form of communication that has been around for a while, but it's still a powerful tool for customer acquisition and retention.
According to statistics, 81% of digital marketers rely on email for their marketing campaigns. Email offers many benefits, such as being able to reach a large audience quickly and easily. This makes it an absolute must-have skill in the 21st century. Social media is another important tool for digital marketers.
It's no secret that social media plays an important role in the lives of modern consumers, so it's become a powerful tool for business growth and promotion. 54% of consumers use social media to search for products, which means they already intend to make a purchase. All you have to do is make sure your brand stands out and gets noticed by potential customers. Storytelling is another essential skill for digital marketers.
In today's world, where consumers are exposed to between 6,000 and 10,000 ads every day, traditional advertising slogans are no longer effective. Instead, customers crave stories that inform, entertain, and convey a message. If used correctly, stories can strengthen your CTA, attract more attention, and foster a better connection with customers. They can also increase ROI - 55% of consumers are more likely to make a future purchase from a brand whose story they love, 15% will make the purchase immediately, and 44% will share the story. E-commerce is another important skill for digital marketers.
Statistics show that e-commerce has increased by 6.9% over the past year and 13.3% of marketers now have this skill. Mobile marketing is also an important skill - you need to be able to talk intelligently about SMS and responsive design. Social media skills are essential for content marketing success. Marketers need to understand how to take advantage of paid social media marketing in order to stand out from the competition. Executive functions of digital accounts have decreased by 12.4%, which could be because brands are incorporating this function internally. Finally, basic business skills are necessary for successful digital marketing campaigns.
The Marketing School has launched Mentoring Gen Z in order to connect young people with marketing leaders from brands such as Boots and Direct Line in order to avoid youth unemployment. Digital and data skills have increased significantly since the start of the pandemic - eight out of ten most in-demand skills are related to increased marketing experience. There has also been a 36% increase in people claiming to be marketing consultants. Sustainability initiatives are more likely to be successful when they are closely linked to a brand's purpose - this is according to PepsiCo senior sellers.