What Does a Digital Marketing Agency Do?

A digital marketing agency is an advertising agency that has evolved to meet the changing needs of marketing in the digital age.

What Does a Digital Marketing Agency Do?

A digital marketing agency is a company that you hire to outsource your digital marketing efforts, rather than managing it internally. They can provide your business with a variety of digital solutions to promote your product or service online and help you achieve your marketing goals and grow your business. They typically have other customers and work with each company to understand their business objectives, all while providing recommendations and services tailored to each unique need. A digital agency focuses mainly on marketing its business, products and services in the digital world.

This is done through website design and development, search engine optimization (SEO), content marketing, paid online advertising, social media, email marketing and other services. It works by combining different strategies that are ultimately aimed at achieving a single goal - driving traffic to your business, whether online or traditional, and turning a unique visitor into a loyal and returning customer. In simple terms, a digital agency is an advertising agency that has evolved to meet the changing needs of marketing in the digital age. Digital marketing agencies, unlike other marketing groups, are mainly focused on taking advantage of new technologies and modern techniques to strengthen the reputation and sales of their customers.

While every company will benefit from a digital marketing agency, it is logical that a company that exists predominantly online will derive much more value from digital than a physical company located in a rural city. Account strategists are the driving force behind client strategy. Creating revenue strategies, creating pleasant and fluid customer experiences, and thinking critically to solve problems is what this function does. Whether the customer is just starting their marketing journey or has a full suite of campaigns under their belt, the purpose of this feature is to identify pain points and deliver a strategy that eliminates those issues while driving revenue through the clouds.

Customer advocacy contributes greatly to this work and fostering long-term relationships with customers sets the tone for every action that this function carries out. If workflows, lead generation forms and gates, and automated marketing technology are your thing, a marketing technology coordinator position could be your dream job. These people know everything about integration that will help your prospects go through the stages of the buyer journey and into your closing process. In our agency specifically, marketing technology coordinators are veterans of HubSpot and can quickly fix obstacles or make suggestions for better use of the platform.

Content Coordinators work closely with Content Manager and Account Managers to provide deliverables. Blogs, landing pages, email, and social media are the main pieces of content that affect this feature, but this person can help fill in the gaps where needed. The SEO strategy is an important component of the work that this work focuses on, to ensure that search engines find the content and deliver it to potential customers at the right time. The sales manager works closely together and supervises the sales manager.

The sales director is responsible for ensuring that new business reaches the company appropriately, evaluates the amount of revenue needed to ensure the agency's production, and works with account managers, account strategists, project managers, and sales managers to increase sales of the accounts and promote new service and product offerings, while ensuring that the agency is not overdelivering or disused its contracted services and products. If a contract needs to be reviewed and revised, the Sales Director will work to clarify the contract and provide the new terms that are needed within the sales agreement. In addition, by partnering with a digital marketing agency, you have access to a full suite of experts and tools available for your company to use. From strategists and account managers to content managers and coordinators, you know you'll get work from some of the best salespeople in the industry.

If you ever want to know more about your agency's success, you may have a case study page that outlines clients' accomplishments or provide you with specific numbers and plans they used for those successes. Not to mention, your agency team will always analyze performance and adjust the strategy for results. You should receive a detailed report in an agreed increment of time so that you can also monitor how your marketing efforts work to grow your business. In many ways, marketing is one of the most transparent industries, where customers can clearly see if their agency is delivering what they promised.

There are many analytics tools on the market that can help you understand why your website isn't getting traffic, what people are sharing on social media, and why they're buying what they're buying. The digital marketing agency you choose should look like an extension of your in-house marketing team. Digital marketing agencies know that there are a lot of moving parts in any marketing initiative, and it's almost impossible for one person to handle them completely on their own.