What is Digital Marketing and How Can It Help Your Business?

Digital marketing is the process of leveraging different online media channels to promote goods, services, and brands. Learn more about how you can use it for your business.

What is Digital Marketing and How Can It Help Your Business?

At a high level, digital marketing is the process of leveraging different online media channels to promote goods, services, and brands. It involves using websites, search engines, social media, email, and other digital channels to reach customers. This also includes communicating via text or multimedia messages. Digital marketing is a form of marketing to promote and sell products or services on the Internet.

Companies leverage digital channels such as search engines, social media, email, and other websites to connect with current and potential customers. Electronic billboards are also available in several public places (think Times Square billboards or Super Bowl commercials) and are another more traditional channel in your digital marketing arsenal. The most important thing to remember about digital marketing and inbound marketing is that as a marketer, you don't have to choose between the two. Digital marketing is about reaching target audiences through personalized content, all of which can't happen without effective keyword research. In other words, customers cannot interact with the company through billboards or print ads, while digital marketing provides an avenue for two-way communication between a company and its current or potential customers.

An effective digital marketing strategy combined with the right tools and technologies allows you to track all your sales to a customer's first digital touchpoint with your business. WebFX's proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI and make strategic decisions. Digital marketing can be interactive and is often used to target specific segments of the customer base. The challenge of effectively capturing and using data highlights that digital marketing requires an approach to marketing based on a deep understanding of consumer behavior. The best digital marketers have a clear idea of how each digital marketing campaign supports their overall objectives. After reading this guide, you should now have a better understanding of how you can use the above information in your own digital marketing concept to do good for business. Digital marketing offers several profitable strategies, including SEO, that you can use to get your products or services to your audience.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), call back, and mobile ringtones on hold. Digital exit tactics aim to put a marketing message in front of as many people as possible in the online space, regardless of whether it is relevant or welcome. When designing your digital marketing strategy, you should include affiliate marketing as a way to engage people in your brand and sell your products for a commission. Inbound marketing is a methodology that uses digital marketing assets to attract, attract and delight customers online. If your company has a mobile application that allows users to interact with your brand or buy your products, your application is also included in the framework of digital marketing.