The term Digital Marketing was first used in the 1990s. The digital era took off with the arrival of the Internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted, but it did not allow them to share this information over the web. Digital marketing simply refers to the practice of promoting products and services over the Internet.
As with traditional marketing, the goal is to create awareness of your brand and your products among the general public.