Internet services launched in India on 15 August 1995 by VSNL. It didn't take long for the Indian business community to explore the potential of Internet marketing in India. The following year, that is, 1996 saw the launch of IndiaMart's B2B marketplace, and with that began the history of digital marketing in India. Digital marketing in India received its first attention among Indians in 1996 with the launch of Indiamart.
Indiamart received a different kind of response from Indians, since they had never heard of that type of business model before. Digital marketing is a big umbrella under which technical and non-technical skills are covered to create a wave of popularity on the Internet. The use of mobile phones, computers and laptops has intensified, causing a big shift in the growth of digital channels, both in strength and volume. By then, marketers realized that Internet users were increasingly using search engines to find information online.
The reason they performed positively in their previous digital marketing campaigns in India is that at the time there was no digital competition and marketing their products and services online was relatively easy. When Digital Marketing came to India with Indiamart in 1996, not many people knew about it, and even if some people did, they didn't know how to access the Internet. Digital marketing in India has the brightest future, as more people are moving from traditional marketing practices to digital marketing. There are multiple digital payment options available to individuals, ensuring that most payment transactions are now done digitally.
Digital marketing, also known as Internet marketing, began in the 1990s with the birth of the commercial Internet. Digital marketing can be broadly defined as the promotion of a brand through the Internet and, of course, electronic media. When you look at the history and evolution of digital marketing, you'll see that every technology has been backed up by the human touch. By using these channels to deliver relevant information to people online, when to switch to the other digital marketing channel to get people to the next step of the digital marketing funnel, and when to request the sale to get the maximum number of conversions.
As market dynamics evolve day by day, digital marketers need to be more agile, alert and creative to stay ahead of the competition. He believes in bringing a practical approach to training in digital marketing, rather than just a theoretical understanding of concepts. Today, companies are shifting to a more digitally empowered configuration to take full advantage of the golden period of digital marketing that India is witnessing. This is a significant achievement that has opened the door to e-commerce and other forms of digital marketing practices to achieve accelerated prosperity for the country.