The Evolution of Digital Marketing: From the First Email to SEO

Learn about how digital marketing has evolved from its beginnings in 1971 with Ray Tomlinson's first email up until today's SEO strategies.

The Evolution of Digital Marketing: From the First Email to SEO

The term digital marketing was first used in the 1990s, and since then, it has become an integral part of the modern marketing landscape. The digital era took off with the arrival of the Internet and the development of the Web 1.0 platform, which allowed users to find the information they wanted, but not to share it over the web. Until then, marketers around the world were still unsure of the digital platform and weren't sure if their strategies would work, since the Internet had not yet been widely deployed. The development of digital marketing is inseparable from technological development. One of the first key events occurred in 1971, when Ray Tomlinson sent the first email, and his technology established the platform to allow people to send and receive files through different machines.

However, the most recognizable period as the beginning of Digital Marketing is 1990, since it was here that the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computers was already large enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, instead of limited-list brokers. This type of database allowed companies to track customer information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not as efficient. In fact, consistent internet usage among adults increased by 5% in just the last three years, according to Pew Research.

And while we say it a lot, the way people shop and shop has really changed, which means that offline marketing is no longer as effective as it used to be. Digital marketing, also called online marketing, refers to all marketing efforts that are made on the Internet. Companies leverage digital channels such as search engines, social media, email, and other websites to connect with current and potential customers. This also includes communicating via text or multimedia messages. This was a successful campaign on social media, as the video had more than 13 million views and more than 5000 posts. SEO is the process of optimizing the content, technical settings, and reach of your website, so that your pages appear at the top of a search engine's results for a specific set of keyword terms. Using SEO can lead visitors to your website when they show behavior that implies that they are looking for relevant products, which can be a game-changer considering that 90% of people who search have not yet formed an opinion about a brand (Status Labs, 201).

While PPC and retargeting have their place, the online traffic obtained through search engine optimization has a huge influence on search rankings and, by extension, on traffic. By using keywords and phrases, you can use SEO to greatly increase visibility and start a lasting relationship with the customer. SEO is defined as increasing the ranking of a website in online search results and, therefore, its organic traffic to the site, through the use of keywords and phrases. Strong SEO strategies have a big influence on digital marketing campaigns, as visibility is the first step to a lasting customer relationship. Our annual partners share a common goal: to connect, strengthen and defend the IT community in our region. An annual Technology First partner is an elite member who leads the support, development and expansion of Technology First services.

In return, annual partners improve the visibility of the community and increase its income. Make a difference in our region and in your business. Become a Technology First Annual Partner. It describes the first stage of forming a digital marketing strategy for the broader digital marketing system. By engaging customers in a digital landscape, you build brand awareness, establish yourself as an industry thought leader, and put your business at the forefront when the customer is ready to buy. In a world where more than 170 million people use social media on a regular basis, all working professionals are expected to be familiar with at least the basic principles of digital marketing.

And depending on the objectives of your marketing strategy, marketers can support a larger campaign through the free and paid channels available to them. This intelligence helps you prioritize which marketing channels to spend most or least time on based on how many people those channels direct to your website. SEO improvements have made keyword stuffing and backlinks with spam a thing of the past; paving way for real value and good content to become new style of marketing. The mass adoption of Internet in everyday life is most important event that has affected marketing in last three decades. When you start working with digital marketing it is essential that you start by identifying and defining your objectives since you will design your strategy differently based on those objectives. To create planned digital strategy company must review its digital proposal (what it offers to consumers) and communicate it using digital customer segmentation techniques. One simplest yet powerful inbound digital marketing resources is blog which allows website capitalize on terms ideal customers are looking for. However despite benefits of marketing automation many companies struggle adopt it correctly in their daily uses.

Start launching your digital marketing program by first determining your audience and goals then setting metrics ensure you're always improving.