Where Does Digital Marketing Take Place?

This guide provides an expert's perspective on where digital marketing commonly takes place. Learn about the different forms of digital marketing initiatives and how they can be used to reach customers online.

Where Does Digital Marketing Take Place?

Internet marketing is a form of advertising that is done solely on the Internet, while digital marketing can be done through mobile devices, on a metro platform, in a video game or through a smartphone application. It is any marketing initiative that leverages online media and the Internet through connected devices, such as mobile phones, home computers or the Internet of Things (IoT). Common digital marketing initiatives focus on delivering a brand message across search engines, social media, apps, email and websites. Digital marketing, also called online marketing, refers to all marketing efforts that are made on the Internet.

Companies leverage digital channels such as search engines, social media, email, and other websites to connect with current and potential customers. This also includes communicating via text or multimedia messages. It can take many forms, including online video, display ads, search engine marketing, paid social ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as advertisements in magazines, billboards, and direct mail.

Digital marketers are responsible for boosting brand awareness and lead generation across all digital channels, both free and paid, that are available to the company. Digital marketing platforms can help develop KPIs for testing and provide metrics on how their value compares over time. The right digital marketing platform will help you make better revenue-generating decisions by planning media, tracking your brand across channels, leveraging new advertising techniques, or making media purchases. Content marketing is about building a sustainable and trusting relationship with your customers that can generate a lot of sales over time, not just a single transaction.

Of course, any content you create should be interesting and engaging to your audience, because the goal of marketing content is to increase brand awareness and improve lead generation. This level of real-time personalization means you can effectively create an individualized marketing strategy for each customer without any additional time investment. With this increased use of technology, digital marketing platforms have become essential to the world of digital marketing. A digital marketing measurement platform is essential to understand what works or doesn't work in a campaign.