The digital marketing industry is booming, and it's no surprise that the demand for digital marketing professionals is on the rise. According to LinkedIn, the position of “Digital Marketing Specialist” is among the top 10 most sought-after jobs, with 860,000 vacancies. With so many jobs and few professionals to fill them, now is the perfect time to start a career in digital marketing. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics and more.
There has been a big shift in marketing in recent years, moving from “hard selling” often associated with traditional advertising, to providing valuable content as a lead generation tool. This change has meant that the demand for content strategists has skyrocketed. The role of a content strategist within the marketing team is to develop a strategy that aligns with both the business objectives of the company (or the customer) and the customer's needs. They do this by planning relevant, high-quality content that provides some kind of intrinsic value to the reader.
This type of content, typically a mix of long and short text, images, videos, and infographics, promotes the brand as an authority in the field, builds trust with potential customers, and provides opportunities for the content team to increase website traffic using techniques such as creating backlinks and SEO. A content strategist will not only plan the publication of content but will often work closely with the SEO team to write detailed reports for freelance or in-house writers, conduct competitor analysis, and conduct content audits. Depending on the size of the team, the content strategist will most likely be expected to each other and write, edit, and publish content when other content producers are unavailable. The role of an SEO specialist is crucial for any company with an active online presence.
Search engine optimization or SEO primarily helps to send the right people to the content they are looking for by carefully placing specific keywords in relevant, high-quality content on a website or blog, thus increasing its visibility on search engines such as Google or Bing. The SEO specialist is responsible for researching and identifying those keywords before ensuring that the content is customized to include them naturally. When this succeeds, the content of a blog or website rises higher in search results and reaches more people who want or need the product that the company sells. Ultimately, SEO should lead target users to find content that is beneficial to them.
When this happens, user trust in the brand increases and the company sees an increase in both conversions and returning customers.The digital marketing manager is responsible for successfully managing digital channels and campaigns that create new leads, promote the brand and contribute to overall growth of the company. The size of the company will determine how practical the digital marketing manager is when it comes to task execution but in almost all cases they will work closely with community and social media managers as well as marketing managers to ensure that messages are aligned and tasks are distributed among the right people.In addition to working closely with other members of the marketing team, digital marketing managers are expected to collaborate frequently with members of content production teams such as copywriters, graphic designers, and cameramen; as well as work on strategy and planning with members of other departments such as sales teams to ensure that goals are aligned and met. As such, digital marketing managers require a variety of skills and knowledge from different tools.When you move up to a senior level you can run an entire digital marketing department including all content streams to promote customer engagement. Whether you're looking to start or progress your career a digital marketing certification can help you get on track.Now that audiences are spending more time in front of their screens than ever before companies of all shapes and sizes are looking to increase their digital content production and take advantage of this cultural and consumer shift towards everything digital.
You can launch your own brand, digital products or services online; market them yourself; and reap all the benefits.In today's age of information connoisseurs there are many ways to gain useful professional skills and start a new career in digital marketing. Digital marketing experience creation encompasses almost every facet of a brand's online presence; mentors get marketing help while mentees create impressive resumes and a high level of confidence when they gain hands-on experience in digital marketing campaigns.Social media marketing is a fast-growing vertical within digital marketing and can serve as a powerful tool in a company's advertising arsenal. Check out The Complete Guide to Starting a Career in Digital Marketing if you want to get everything you need for your journey.The annual growth in digital marketing job availability tells us that more and more employers are seeing value that digital marketers can bring to their organizations. A digital marketing career path in SEO can include a variety of entry-level middle-level and senior-level roles.We collected some common sentiments that may indicate that you are ready for the jump; in addition to critical digital marketing skills you need to develop throughout your career.Talk to a program advisor to discuss career change and how you can become a digital marketer ready to work from scratch in 4-7 months; all backed by CareerFoundry's Employment Guarantee.
You will gain right skills through extensive practical practice on wide range of projects that will allow you create execute your own digital marketing campaigns.If you're wondering how long it takes become a digital marketer let us tell you that you don't have wait too long become one.