Some argue that Gugliemo Marconi, who invented radio in 1896, was the world's first digital marketer. Others will say that computer engineer Ray Tomlinson should be credited with the birth of digital marketing because he sent the first email in history in 1971. The term digital marketing was first used in the 1990s. The digital era took off with the advent of the Internet and the development of the Web 1.0 platform.
The Web 1.0 platform allowed users to find the information they wanted, but it did not allow them to share this information over the web. Until then, marketers around the world were still unsure of the digital platform. They weren't sure if their strategies would work, since the Internet had not yet been widely deployed. In fact, consistent internet usage among adults increased by 5% in just the last three years, according to Pew Research.
And while we say it a lot, the way people shop and shop has really changed, which means that offline marketing is no longer as effective as it used to be. An effective digital marketing strategy combined with the right tools and technologies allows you to track all your sales to a customer's first digital touchpoint with your business. This was a successful campaign on social media, as the video had more than 13 million views and more than 5000 posts. With the launch of the first web browsers in the early 90s, personal use of the Internet skyrocketed.
Marketers came in right from the start. In 1991, Computer Literacy, a silicon valley bookstore, began selling books to local consumers over the Internet. Amazon quickly adopted the idea in 1995, with the slight change that they would sell books to people anywhere in the country, which would help create a modern e-commerce. The increase in technology and the latest trends forced companies to change the way they are.
Email was a popular marketing tool in the early days of digital marketing. That approach shifted to search engines like Netscape, which allowed companies to tag and put in keywords to get noticed. The development of sharing sites such as Facebook made it possible for companies to track data to adapt to consumer trends. And as search engines made the web more accessible and connected new users, marketers were forced to adapt to a new change in the digital environment.
Digital marketing activity continues to grow worldwide, according to leading global marketing index. The best digital marketers have a clear idea of how each digital marketing campaign supports their overall objectives. It's different from digital marketing, which includes internet marketing, as well as marketing on social media sites and mobile apps. Regardless of what your company sells, digital marketing continues to involve creating shoppers to identify the needs of your audience and creating valuable online content.
Digital marketing creates many more of those opportunities by allowing you to reach potential buyers across a wide variety of channels. As digital marketing depends on a technology that is constantly evolving and changing rapidly, the same characteristics should be expected from digital marketing developments and strategies. To create a planned digital strategy, the company must review its digital proposal (what it offers to consumers) and communicate it using digital customer segmentation techniques. Digital marketing allows you to track campaigns on a daily basis and reduce the amount of money you spend on a given channel if you don't demonstrate a high ROI.
And the rise of smartphones also meant that digital marketers could no longer ignore the mobile market. One of the main changes that occurred in traditional marketing was the emergence of digital marketing, which led to the reinvention of marketing strategies to adapt to this big change in traditional marketing. The digital marketer typically focuses on a different key performance indicator (KPI) for each channel, so that he can correctly measure the company's performance on each channel. Digital marketing is often compared to inbound marketing, but it doesn't differentiate between “inbound” and “outbound” methods.
Because digital marketing has so many options and strategies associated with it, you can be creative and experiment with a variety of marketing tactics on a tight budget. Internet marketing is advertising that is done solely on the Internet, while digital marketing can be done through mobile devices, on a metro platform, in a video game or through a smartphone application. And as the world becomes more connected, digital marketing will continue to drive innovation on the Internet, just as the Internet drives innovation in digital marketing. .